“The 2014 World Cup And 2016 Summer Olympics: Can Brazil's Media And Telecom Companies Take The Ball And Score? Jul 12”

Brazilian media and telecommunications players could be winners in the 2014 World Cup and the 2016 Summer Olympics, but it will take hard work, dedication, and--most of all--money. Media companies will need to pay for the transmission rights and allocate resources to follow the games. And telecom companies, who are already making massive investments to meet existing demand growth, will need to direct more capital expenditures to 4G licenses and to expand infrastructure. Standard & Poor's Ratings Services rates six Brazilian media and telecom companies, most of which, we believe, have financial flexibility and sturdy balance sheets.

Companies mentioned in this report are:

• Net Servicos de Comunicacao S.A.
• Globo Comunicacao e Participacoes S.A.
• RBS Comunicacoes S.A.e Empresas Combinadas
• Oi S.A.
• Telefonica Brasil S.A.

For more information visit http://www.researchandmarkets.com/research/dx38br/the_2014_world_cup