The Home Care Market in India is part of Netscribes' Consumer Goods Industry Series reports. Rising consciousness to different home care products and their functional benefits coupled with media penetration to drive the Indian home care market.

The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth.

The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market.

The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India.

Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing Income and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified comprises of rise in packaging costs, high chemical content

Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies.

Companies Mentioned

- Dabur India Ltd.

- Godrej Consumer Products Ltd.

- Jyothy Laboratories Ltd.

- Nirma Ltd.

- Marico Ltd.

- Hindustan Unilever Ltd.

- Procter & Gamble Home Products Ltd.

- Reckitt Benckiser (India) Ltd.

- Amway India Enterprises Pvt. Ltd.

For more information visit http://www.researchandmarkets.com/research/p3rqdg/home_care_market_i