“India Baby Food and Formula Market - Bright Prospects for Dry Baby Food”

Education plays a vital role in changing taste and preferences. It has been observed that consumption of baby food is higher in families where both the parents are educated and working. Tier I and Tier II cities are the preferred locations for baby food manufacturers to introduce their products. In urban areas, there are still many people who prefer home cooked food for their kids. Pricing is the major concern for baby food manufacturers in the country. Only one fourth of the population belongs to upper middle class and high class. India is expected to see a 30.00% increase in population in the working age group. India's working age population in 2008 amounted to 388.60 million men and 361.50 million women.

Baby juices are still in its infancy stage and facing difficulty to gain importance because more than three fourth parents among the total population believe to feed fresh fruit juice to their kids. Demand for dried and ready to feed baby food is low in states such as Bihar, Uttar Pradesh and Madhya Pradesh. Every year, there is a growth expected in dried, packaged and formula baby food demand with rising number of health conscious parents, working mothers and increasing company's efforts to make the product available in all parts of the country. Powdered milk forms the largest product category in the baby food segment, although it is not fully tapped market.

The present report on India Baby Food and Formula Market-Bright Prospects for Dry Baby Food gives a comprehensive analysis on types of baby food and formula, in terms of retail sales. The report covers market size of the baby food and formula market, market by segmentation and also discussed sub-segments of the market, SWOT analysis and recent trends and developments. The report also highlights major macro economic factors in relation with baby food demand and popular brands available in the Indian market. We have also compared past and present performance of the industry on various verticals and future outlook of the baby food and formula market.

Key Topics Covered:

1. India Baby Food and Infant Formula Industry

2. SWOT Analysis

3. Industry Opportunities and Growth Drivers

4. Country Analysis and Industry Insights

5. Industry Players and Competition

6. Baby Food Industry Forecast

7. Appendix

Companies Mentioned:

- Nestle (manufactures Lactogen and Cerelac)

- Nusobee

- Nestum

- Farex

For more information visit http://www.researchandmarkets.com/research/br3p7h/india_baby_food_an