is now providing a new form of marketing and public relations services to small businesses, entrepreneurs, and start-ups who are seeking significant growth in their market share. Marketing and public relations has changed over the last few years and the old ways of slapping an ad in the newspaper, dishing out a huge expense for a color ad in the yellow pages, or expecting "drive time" radio ads to produce results is a thing of the past.  Marketing a public relations for the small business, start-up or microenterprise owner must be measurable, affordable and create results. This is where the philosophy of growth hacking for small businesses and start-up businesses comes into play.

Marketing for the small business owner has been redefined over the last few years and those who do not change to the new ways of reaching their customers will be left behind.  "Growth hacking" is a new marketing philosophy developed by the tech industry in which a full understanding of the business's customers and applying marketing strategies to reach these specific key users provides a more efficient marketing model. Market research is applied to the entire business model to ensure a proper product fit. A unique marketing effort is then created designed specific to the individual business that will reach the ideal customers in order to create a viral effect resulting in a very significant growth of the business.

In today's economy, small business owners simply cannot afford to throw marketing dollars at a wall in hopes that fifty percent of their budget will actually bring in new customers.  However, with analyzing the market with measurable "growth hacking" marketing tactics and continuously monitoring and revising this strategy to ensure success, the return on the business owner's investment is much, much greater.

Parker Consulting (http://www.rparkerconsulting.net) provides marketing, public relations, and business coaching to small businesses through affordable project based services to suit the budget needs of even the smallest of small businesses.

For more information, please contact Parker Consulting at 1-515-984-0443, Skype:parkerconsulting or e-mail Rob Parker at rob@rparkerconsulting.net