“Big Kahuna proves that good wines don’t have to be expensive, and this weekend you can pick some up at an even more incredibly low price. So why not ditch those other two-buck bottles and catch a wave with Big Kahuna?”

From Friday, September 14, to Sunday, September 16, eight fresh&easy Big Kahuna varietals will be a $1 off, selling for $1 each in California and $2 in Arizona and Nevada. All Big Kahuna varietals have won medals in six different wine competitions, with the Big Kahuna Tempranillo and the Big Kahuna Cabernet Sauvignon most recently taking home the gold in the 2012 Critics Challenge International Wine Competition.

• Big Kahuna Chardonnay 750 ML
• Big Kahuna Crisp White 750 ML
• Big Kahuna Sweet White 750 ML
• Big Kahuna Rosé 750 ML
• Big Kahuna Cabernet Sauvignon 750 ML
• Big Kahuna Merlot 750 ML
• Big Kahuna Shiraz 750 ML
• Big Kahuna Tempranillo 750 ML

“Big Kahuna proves that good wines don’t have to be expensive, and this weekend you can pick some up at an even more incredibly low price. So why not ditch those other two-buck bottles and catch a wave with Big Kahuna?” said Richard Wherry, Fresh & Easy Wine and Beer Manager.

Fresh & Easy is also inviting customers to participate in its Big Kahuna Twitter Wine Tasting on Thursday, September 13, at 7 p.m. (PDT). Four Big Kahuna wines will be sampled during the online wine tasting event, including the Chardonnay, Crisp White, Cabernet Sauvignon and Tempranillo. To join the Big Kahuna Twitter Tasting, customers can purchase these wines at their local store, sign up for a free TasteLive account at www.tastelive.com/signup, and join the tweet chat hosted by Fresh & Easy’s Wine and Beer Manager Richard Wherry.

* $2 in Arizona and Nevada

** Excludes Big Kahuna Sangrias

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh baked goods, meats and produce, as well as favorite national brand products and household items, all at great low prices.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.