Law Offices of Howard G. Smith announces that investors of Hertz Global Holdings, Inc. (“Hertz” or the “Company”) (NYSE:HTZ) have until January 19, 2014, to move the Court to serve as lead plaintiff in the securities fraud class action lawsuit filed in the United States District Court for the District of New Jersey on behalf of a class (the “Class”) comprising all purchasers of Hertz common stock between February 25, 2013 and November 4, 2013, inclusive (the “Class Period”).

Hertz engages in the car and equipment rental businesses worldwide. Its rental car segment primarily appeals to higher-margin corporate clientele. Following the December 2012 divestiture of the U.S. operations of Advantage Rent A Car (“Advantage”), Hertz has increasingly relied upon increased sales in the so-called “opaque” market, where online customers are able to bid for travel-related products or services without knowing the brand. The Complaint alleges that the Company and certain of its executive officers misrepresented or failed to disclose that:

• Hertz was losing sales in the important airport market, which offers higher rental prices and margins than off-airport, longer-term “replacement car” locations.
• Hertz had significant undisclosed exposure to Advantage subsidiary Simply Wheelz’s insolvency resulting from its having transferred much of its older, less-valuable fleet to Advantage in the divestiture and valuing the transferred fleet at improperly high prices.
• Hertz and Advantage were engaged in a disagreement over the value of the Advantage fleet assets.
• Hertz was carrying the value of its fleet transferred to Advantage and its subsidiary Simply Wheelz on its books at an artificially inflated level.

To be a member of the Class you need not take any action at this time or may retain counsel of your choice. If you purchased shares prior to the Class Period and wish to learn more concerning your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at (215) 638-4847, Toll Free at (888) 638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our website at http://www.howardsmithlaw.com.