M Models and Talent Agency, known for their remarkable work in the film and television industry, has been growing ever since they started 5 years ago. Regarding South Asian models and talents specifically, management at the agency says, “In a fashion city constantly using its diverse culture to its advantage, South Asian women are offering just that—diversity in their exotic looks!” Located in the fashion district of the city, this particular agency holds an original approach to modeling that is truly representative of the Toronto we all know—one that is diverse in its beauty, culture and fashion. Certainly, a cosmopolitan city like Toronto that is rich in its culture offers varying perceptions of beauty and trends all the time. It is difficult not to notice the variety of faces and styles present when walking down the streets of the city. People’s different ethnic origins and unique dressing choices combined together always keep the fashion scene in Toronto trendy, bold and intriguing. Being an agency that is geared towards representing its models in North America and internationally,M Models and Talent thrives on such diversity that our multicultural society has to offer. The agency consists of experienced professionals who are dedicated to the promotion of their models and meeting the demands of their clientele with the goal to ensure a valuable and pleasant experience for both parties.
Management at the agency says, “In a competitive industry such as here in Toronto, we are always searching for models and talents that have a strong look and a certain edge about them. Essentially,it is these qualities that set them apart and make them stand out in front of our clients and casting directors.” With its specially personalized services for clientele and passion for the business, in less than a year, M Models and Talent has managed to leave a positive impression amongst other professionals in the industry. The agency has received outpouring support and encouragement from fellow industry members. This has fueled the team’s enthusiasm to continue striving for their professional aspirations. The agency has managed to establish a strong clientele with numerous companies including MTV, Much Music, National Geographic, Virgin Mobile, Scotia Bank,Visa and West 49 through casting directors.
Additionally, the agency offers a wide range of professional opportunities in fashion editorial work, music videos, television and film, commercial print, and “real-people” modeling. However, this is merely a start for this agency as they are not afraid to dream big. When I asked the company regarding where they envision their agency to be in the near future, they stated, “We hold full confidence in the competencies of the M Models and Talent team, and with our definite dedication and passion, in the upcoming years, would like the company to be the next major brand behind the successful models in Toronto.” With its staggering growth and driven attitude, it is fair to say, this agency is unstoppable.Instead of just representing the generic criteria of “models” many of us may have assumed the industry has only demand for, M Models and Talent is continuously searching for a much broader array of talents that have flare and fresh looks. Their openness to scouting for different types of models can be attributed to the wide range of diverse assignments they offer. I personally found it refreshing to discover that modeling in Toronto does include demand for a large assortment of looks apart from the narrow perception of beauty that media often pressures the general public to conform to. While times may be tough for some, it is not the case in the modeling and fashion world has remained steady and for all those who are interested in pursuing modeling careers, word is that growing assignments are available at the agency. Although, all applicants have to demonstrate strong dedication towards their careers, express keen work ethic and undergo a vigorous selection process, unlike many other agencies around the city, the M Models and Talent team is genuinely supportive of their represented models’ career endeavors’.
The agency invests in the capabilities’ of their talents’ by providing a number of exclusive services. Besides representing its models and talents, the agency also handles bookings and negotiates rates on their behalf with clients. Moreover, whether beginners or highly experienced models, the agency at their own discretion may often covers costs for certain modeling and talent courses. Registration fees and promotional costs are not charged either. The philosophy underlying such an approach to business is that all models should feel valued and their potentials should be appreciated. At this new agency, they believe that it is not a onetime assignment acquaintance, but rather a growing professional relationship with all their represented talents.
Besides the strong professional ethics, passion and good PR that have played a tremendous role in the company’s growth, it has most importantly been the success stories that have made the presence of M Models and Talent known and appreciated in the industry. Although the agency has an extensive portfolio, models have landed big assignments are Tara D, who recently did the cover of Time Magazine and Sam K who currently shot for Coca Cola print ad.
Needless to say, M Models and Talent has a promising future ahead of them. In a brief time period, they have created a prominent impact on the Canadian modeling industry by playing a considerable role
in putting diverse faces to the forefront of the market. Although the agency promotes talents’ belonging from all cultural and ethnic backgrounds in Canada, the M Models and Talent team has also assisted in providing opportunities to a number of South Asians in the modeling industry. What stands out the most about the agency is that they understand the genuine essence of Toronto as a city, and are appreciative of the multitude of multicultural talent residing here. Much credit of the agency’s success so far can be given to their open-minded approach and clear understanding of the modeling culture of Toronto. Some words of wisdom the management at M Models and Talent suggests to all aspiring models are as follows: “Remember the three Ps—be passionate, patient and persistent. Remember, it is competitive out there and different casting directors and clients are searching for very specific qualities. Therefore, rejection should be taken with a grain of salt, and criticisms appreciated as constructive.” This advice may be worth considering seeing as it looks like the M Models and Talent agency is here to stay.
